Rainforest Protection Program

Every three months we provide the World Land Trust with details of our sales in the period and a cheque for the total amount of donations that have been generated.

The WLT will provide us with a choice of rainforest conservation projects that they are involved with and we will indicate which of these projects we would like to support.

Current WLT conservation projects:

Rainforest Conservation, Brazil
The Atlantic rainforest is considered one of the most endangered and ecologically important eco-regions in the world. Due primarily to clearing of forests for coffee plantations and logging for hardwoods there is now only 7% of the original area remaining, most of which consists of isolated fragmented patches. The massive destruction of this "Global Hotspot for Biodiversity" has been described as "one of the biological tragedies of this century" and makes preventing more loss of the Atlantic rainforest a priority for international conservation efforts.

Elephant Corridor, India
India is home to 60% of the remaining Asian elephant populations making their survival in India critical to the survival of the species as a whole. Habitat loss, leading to fragmentation, is a serious threat to the Indian elephants. Habitat fragmentation results in small isolated populations of elephants which are vulnerable to extinctions. In addition to this, large animals like elephants require substantial areas to support them and so will leave protected areas to get food and other resources that they need. This often results in conflicts with humans, due to elephants raiding or destroying crops, and increases the threat to the elephants’ survival.

Rainforest Conservation, Ecuador
With a relatively high human population density, the Andean and western coastal provinces (where endemic species are concentrated) have very little intact habitat remaining, perhaps as little as 10%, and consequently many species here are classified as globally threatened. This is the region where the Jocotoco Foundation is establishing its medium sized reserves, often by patching together smaller disconnected areas of remnant forest. The excellent National Park system of Ecuador, which covers about 12% of the country, is not surprisingly mainly located in the more remote unpopulated regions, particularly the eastern lowlands.